When Rick, the owner of Teerific, approached me, he was overwhelmed. His passion for creating high-quality, funny, and football-inspired t-shirt designs was undeniable, but the pressure of managing Facebook ads was holding him back. Rick knew that the secret to scaling his business wasn’t just in ads—it was in having the time and focus to create more innovative designs and optimize his fulfillment and warehouse operations.
£235,548
3.63
Return on Ad Spend
Ad spent
Case Study
Results & Stats
With these tailored strategies and our seamless collaboration, Teerific experienced remarkable growth and measurable success in just 10 months. Here are the key highlights supported by data:
Total Orders:
Orders skyrocketed to 38,316—a massive 141% growth compared to the previous year. This surge reflects the effectiveness of our Facebook ad strategies, email marketing automations, and the streamlined workflow that allowed Rick and Trav to launch designs faster.
Conversion Rate Improvements:
Online store conversion rate: Increased to 5.42%, a 26% improvement, showcasing the impact of optimized targeting, compelling ad creatives, and timely email follow-ups.
Add-to-Cart Rate: Jumped by an impressive 80%, proving the effectiveness of our ad funnel strategy in capturing customer interest.
Sessions Converted: 30,764 sessions resulted in conversions, marking significant gains in efficiency and sales outcomes.
Returning Customer Rate:
Climbed to 7.08%, a 124% increase, thanks to the email marketing automations I set up, which nurtured relationships with past customers and encouraged repeat purchases. This increase also contributed to boosting the Average Order Value (AOV) and Lifetime Value (LTV).
The Challenge
Teerific had a unique business model that combined the creativity of a print-on-demand approach with in-house fulfillment, giving them full control over quality and shipping. However, the business faced several hurdles:
Non-Evergreen Designs:
Many of their designs were trend-based, which meant they needed to capitalize on short-lived opportunities quickly. The delayed attribution from Facebook ads made it challenging to make timely decisions.
Overwhelming Workload:
Rick and his partner Trav, a design genius, were bogged down with menial tasks like creating mockups, listing products, and managing campaigns.
Missed Opportunities in Email Marketing:
The business wasn’t fully leveraging email marketing to boost customer lifetime value and average order value.
The Solutions
Real-Time Data for Better Decisions
To address the challenge of Facebook’s delayed attribution, We used a Google spreadsheet integrated with SyncWith—a paid program that extracts real-time data from Facebook’s API. This automated system provided instant visibility into sales and ad performance, empowering us to make same-day decisions, especially when a design was trending. The data was also compared the real time data from Shopify. This agility was critical in maximizing sales for trend-based designs.
Streamlined Design-to-Listing Process
To streamline the process, I turned Rick and Trav's raw PNG designs into mockups, listed them on Shopify, and created ad campaigns with proven templates. This freed them to focus on creating designs while I handled the execution.
Boosting Revenue with Email Marketing
To further increase revenue without additional ad spend, I set up a robust email marketing strategy
Automated Flows:
Including welcome emails, abandoned cart emails, checkout reminders, and post-purchase follow-ups.
Regular Campaigns:
Sending two email campaigns per week with enticing offers to keep customers engaged.
These strategies significantly boosted the Average Order Value (AOV) and Lifetime Value (LTV) of their customers, helping to maximize profits.