I teamed up with a growing Anime Print-on-Demand clothing store that was getting busier every day. At first, the owner handled all the marketing, but as things picked up, they needed help. In early 2023, I jumped in as their Facebook Ads expert to run two ad accounts: one to find new customers (Top of Funnel or TOF) and another to bring back interested shoppers (Retargeting or RT). Later, in early 2024, we added TikTok ads to reach even more people with cool video trends.
$2,120,600
3.63
Return on Ad Spend
Ad spent
Case Study
Results & Stats
The Challenge
Animeape, a rising US-based anime apparel brand, hit scaling pains as demand grew. Founder Gil needed strategic support to overhaul their marketing.
Key challenges:
Too Many Ads for the Same People
Repeatedly targeting identical audiences led to ad fatigue, skyrocketing costs, and dwindling engagement.
Owner Overload
Gil, the founder, was stretched thin managing marketing and operations, stalling growth.
Missing Out on Updates
Animeape relied on outdated Facebook ad formats, ignoring features like CBO and Advantage+ shopping campaigns.
Not Enough Ad Variety
Retargeting relied on stale, repetitive creatives that failed to convert hesitant shoppers.
Ad Spent:
$898,907.21
($792,106.51 TOF + $106,800.70 BOF)
Revenue:
$2,560,168.52
($2,151,320.13 TOF + $408,848.39 BOF)
ROAS:
2.85X
2023
2024
Ad Spent:
$1,221,693.14
($788,186.06 TOF + $369,344.82 RT + $64,162.26 TikTok)
Revenue:
$4,103,329.92
($2,388,287.55 TOF + $1,512,434.21 RT + $202,608.16 TikTok)
ROAS:
3.36X
Big Growth! Sales jumped 60.3% from $2,560,168.52 to $4,103,329.92.
Smart Spending: A 36% spend increase ($898,907.21 to $1,221,693.14) gave us a 60.3% sales boost.
The Solutions
Narrowed Down Audiences
We got specific with our audience groups to find new buyers.
Automated Help
Rules and smart scaling made our ad game smoother.
Added TikTok
Vertical videos opened a new door.
Fresh Content
New videos and events kept things interesting.
Upgraded Campaigns
Advantage+ Shopping Campaigns brought better results.
